Luxury Events · Consulting · Content Curation & Production

Black-and-white photo of a man and two women outdoors in Warrior I yoga pose with arms raised overhead, on a stone patio surrounded by tropical plants.
Group movement class inside a barn-style studio with exposed wooden beams and sheer curtains, participants in black activewear raising their arms together mid-exercise.

Sofia, our founder, built SANA out of a personal diagnosis and a decision to understand the body instead of fighting it. What began as a personal practice has grown into a wellness community reaching over 180,000 people looking to connect beyond a screen. Brands like Mercedes-Benz, S.Pellegrino, Atmos and Ohra lean on us to shape experiences worth remembering.

Close-up of a person in black activewear performing a backbend stretch on a wooden stage, foot in sharp focus with sheer curtains blurred in the background.
Black-and-white profile portrait of a woman with a sleek ponytail wearing a sleeveless top, arm raised against a sheer curtain backdrop, forearm tattoo visible.

A Practice for Individuals. A Creative Partner for Brands.

DISCOVER SANA

For You

Book a private session built around cyclical and hormonal health, with no membership or ongoing commitment required.

For Brands

Bring wellness into your brand's world through events, programming, and content people genuinely remember.

Learn More
EXPLORE PARTNERSHIPS
EXPLORE PARTNERSHIPS
Black-and-white still life of SANA wellness products in labeled jars and boxes arranged on a linen-draped table with an orchid plant, a large candle, and a palm frond.

There is no single recipe for a good life.

We embrace evolution. We embrace change. We embrace lives that hold many dimensions at once, rather than asking anyone to choose just one. Some dimensions are shaped alone. Others take form through what a life makes room for.

At SANA, it's not about walking one path.‍ ‍

It's about walking many, well lived.

Polifacetismo.

OUR PHILOSOPHY

  1. December 12, 2026

    Cuerpo & Piedra

    Barranquilla, Colombia

  2. February 2027

    Pre-Carnaval

    Barranquilla, Colombia

  3. March 2027

    Calm Before The Storm

    Bogotá, Colombia

  4. May 2027

    EU Tour

    Europe Residency

  5. End of 2027

    FINKASANA Retreat

    Medellín, Colombia

Four Ways to Work Together.

What We Do

  • SANA produces its own private gatherings for SANA’s community. Each edition is planned end to end, venue, movement, sound, PR and hospitality, and delivered in partnership with the brands involved.

  • SANA designs and leads wellness programming for companies, retreats, and hotel partnerships. This includes movement sessions, breathwork, and sound healing built around a team's needs, along with guidance on how a brand builds wellness into its guest or employee experience.

  • Photo and video production for brand partners, with or without a live event attached.

    Beyond the deliverables themselves, this includes curated placement within SANA's community and Sofia's own Instagram, putting a brand in front of an audience that's already part of your desired niche.

For Brands

For You

  • One-on-one consultations with Sofia, our founder, focused on cyclical and hormonal health, breathwork, and/or movement. Sessions run 45 minutes and are booked directly via email, with no membership or ongoing commitment required.

Trusted By

•

Mercedes Benz

•

Ohra

•

S.Pellegrino

•

White Label

•

Alma del Bosque

•

Zorro & Jaguar

•

Valentia

•

El Taller De Los Fermentos

•

Azul Selva

•

No Wall

•

Soft Noise London

•

Blanco & Crudo

•

Pavia

•

Rare Form Munich

• Mercedes Benz • Ohra • S.Pellegrino • White Label • Alma del Bosque • Zorro & Jaguar • Valentia • El Taller De Los Fermentos • Azul Selva • No Wall • Soft Noise London • Blanco & Crudo • Pavia • Rare Form Munich

180,600+

Combined audience across @sofiaestradaturbay and @sana.exp

91%

Of reach lands with accounts that don't yet follow

85%

Women, primarily Colombia, the US, and Spain

Two women laughing together beside a white car under a wooden pergola, one in a leopard-print jacket with wavy hair, the other in sunglasses with straight dark hair, both dressed in black, surrounded by tropical potted plants on a paved driveway.
Woman with long hair dancing with one arm raised in a sunlit barn studio with sheer white curtains, another person filming her on a phone nearby, yoga mats and dark glass bottles on the wood floor.